In our world marked by the isolating effects of pandemic and the pitfalls of toxic social media, feelings of loneliness are widespread — false role models and unrealistic beauty standards only deepen the sense of exclusion. However, offline initiatives like volunteer-led listening rooms and conversation-friendly libraries are not only emerging but growing in popularity by the day.

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These concepts hold a huge amount of power – they allow us to learn from one another through listening, conversation, and perhaps most important, yet often forgotten about, silence.  

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In 2024, fostering and innovating these spaces will be a key for brands and organisations looking to shape our society in the most authentic way.