In 1928, Alexander Fleming discovered penicillin by accident, revolutionising medicine, also by accident.

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AI is having a similar “moldy petri dish” moment when it comes to content creation. It can ink novels, generate art, and help you achieve peak creative performance. But leveraging it for brainstorming is what will really make 2024 incredible.  

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Because let’s face it, brainstorming ideas is fun, until it isn’t. It starts with laughs, big swings, blue sky thinking. Ideas bounce around, spirits are high. This quickly turns into a repetitive echo of “no, that won’t work because…”

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So, why not ask AI to combine all those big hitter, nonsensical concepts and see what sticks? Those that seem so distant and unrelated that pineapple on a pizza suddenly makes sense.